Aaroniero Arruruerie

I just realised how sad it is that the names of places in Toronto that I actually recognize are being replaced with forgettable generic sounding names for the purpose of advertising. Paramount became Scotiabank Theater, the Hummingbird Center is now the Sony Center, and even Skydome became Rogers Center. We might as well start calling it the iTower now so that it will be hard to differentiate between whether it is a tall free-standing communications structure or a tall free-standing music CD rack.